Fashion Talk

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Veronika Brusa (born 1983) graduated from The School of Design at the GBS St. Gallen with a degree in visual arts, communication and design. In her work as an artist, she has explored such mediums such as etching, woodcut printmaking, silkscreen processes, collage and sketching.  While conducting artist residencies in cities such as Warsaw, and living in Buenos Aires, Shanghai, and Paris, the concept of BERENIK as an art-as-brand-brand-as-art was conceived to apply her artistic background to fashion.

The meta concept communicates Brusa’s visual universe through play of textile, print, texture, color and sculptural silhouettes that are all interpreted through her collections. She finds inspiration in unfamiliar surroundings, away from everyday routines and habitual patterns of behavior and freedom in life without restraint. 

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About BERENIK: BERENIK represents Swiss quality through design as conceived by Veronika Brusa, a Swiss interdisciplinary artist based in NYC. The contemporary sportswear line was created in 2010 as a means to explore the relationship between visual arts and apparel and to serve as a means to connect with people. Brusa seeks visual contrast and complimentary pairings through mixture of print, texture, and colors applied to sculptural silhouettes. By representing a forward & modern thinking view of luxury focused on product quality while providing true value for the customer, the brand’s elegant sportswear transcends seasonal trends and is intended for a discerning customer of all ages. In September 2013, the first BERENIK Boutique was opened in the heart of Zürich, Switzerland, which is also the headquarters of the company and warehouse. Beginning in 2014 the brand moved their Design Studio from Paris to New York and in July of 2017, the BERENIK Boutique and Talenthouse was opened in Soho, NYC as their U.S. Flagship. They develop two comprehensive prêt-à-porter collections per year. In doing so the brand attaches great value to the consistent realization of ideas, wearability, sophisticated cuts with a comfortable fit and high quality in workmanship and the choice of materials.

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Mario Barth